Science-backed fitness coaching for high-performing lives

Take command of your health - without putting the rest of your life on hold.

I help business owners and corporate professionals get lean, stay consistent and stop starting over.

Let me show you how.

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Group coaching opens quarterly. One-to-one coaching is available in limited spots.

SCIENCE-BASED STRENGTHNUTRITION FOR REAL LIFEMOBILITY & PAIN-MANAGEMENTLIFESTYLE SYSTEMSMINDSET

Who Is This For

You've built success in other areas of life. Your health is the one thing still out of your control.

Your body no longer matches your ambition.

Carrying weight you do not want. Weaker, stiffer and less athletic than you used to be.

You hold an extra 10–20kg.

The back, shoulder, hip or knee that reminds you daily that something needs to change.

Energy and focus decide your day for you.

Stress runs your sleep, your food and your patience—at work and at home.

You already know it has to be addressed. So what are your options?

Option One

Keep figuring it out alone.

Another program. Another restart. Momentum for three weeks, then work gets loud and it disappears.

Option Two

Push harder and hope motivation holds.

Six days a week, no social life, no margin. It works until the first busy month—then it costs you more than it gives.

Option Three

Install a system built for your real life.

You know what to do each week, how to eat around dinners and travel, and what to do when the plan gets blown up. Do that for a year and you barely recognise yourself.

The Method

Five pillars. One system that holds under pressure.

Arete is the Greek idea of excellence—the full expression of what something is capable of. The method is built to develop that in the least invasive way possible: enough structure to guarantee progress, enough flexibility to survive real life.

01

Strength

Learn to execute the foundational patterns cleanly—squat, hinge, push, pull, carry. Progressive programming that builds a body that is sturdy, capable and hard to break.

02

Nutrition

A flexible framework rather than a diet. Protein, energy balance and structure you can hold at a client dinner, on a flight, or on a Sunday with the kids.

03

Mindset

The identity and decision-making behind the results. How to keep agreements with yourself, hold boundaries under social pressure, and stay steady when the week goes sideways.

04

Resilience

Targeted mobility and joint work for the neck, back, shoulders, hips and knees so training builds you up instead of adding to the wear.

05

Lifestyle Systems

Sleep, stress, alcohol and boundaries. The habits and decision rules that make consistency the default instead of a weekly negotiation.

Chris Kim, founder and head coach of Arete Fitness

About Chris

Coaching built on sport science and real-life coaching experience—delivered for people with real responsibilities.

I am Chris Kim, founder of Arete Fitness, husband, and a new girldad. My background is in exercise and sport science, strength and conditioning, and over a decade of in-person fitness and health coaching experience. I also run my own business and have worked inside corporate and various SaaS companies—so I know first-hand what it takes to balance deadlines, travel, a team and a family without your health quietly falling off the list.

I have coached real people in that exact world: executives, founders and operators whose calendars are already full. I understand the pressure, the late finishes, the client dinners and the weeks that do not go to plan—because I have lived them too.

My job is not to give you more information, and it is not to judge how you got here. It is to give you clarity—what matters, in what order, and how to keep it going when the week does not cooperate—and a complete system, not just clean technique. A battle-tested framework, honest progression, and standards you can actually keep.

10+ yrs

Coaching experience

Sydney

Australia based

Quarterly

Group intakes

How It Works

The Arete System

Three parts that hold each other up. The curriculum teaches you what to do, the community makes you want to keep doing it, and the coaching keeps it pointed at the right target as your life shifts. Remove one and the other two eventually slip.

01

Curriculum

Educate & empower

The knowledge layer. You stop guessing because you finally understand how training, food and recovery actually work for a body like yours.

02

Community

Connect & motivate

The people layer. A private room of professionals, founders and operators doing the same work, so consistency stops relying on willpower.

03

Coaching

Calibrate & course-correct

The steering layer. Direct input from Chris so the plan keeps fitting your body, your schedule and your capacity as they change.

Results

What changes is not only the body. It is the way you show up.

I was already putting in effort, but without structure or clear goals, I wasn’t seeing the results I wanted. Chris helped me train with purpose, simplify nutrition and build an approach I could sustain long term—even with a busy professional schedule.

Sushma R, Lead Consultant, 34

DOWN 11KG, DEADLIFTING OWN BODYWEIGHT

After three years away from training, Chris gave me a personalised plan of intelligent programming, nutrition guidance and careful consideration of my limitations. Within three months, my strength and confidence improved tremendously.

Gireesha P, Principal Consultant, 47

STRONGER AND MORE CONSISTENT THAN EVER

I felt stuck—low on energy, inconsistent and without a clear structure to move forward. With Chris’s training and nutrition coaching, I became stronger and more disciplined, learned how to progress without burning out and lost 5 kg in 10 weeks.

Hiral S, Engineer, 41

DOWN 6KG, STRONGEST AND LEANEST IN YEARS

Coaching

Two ways to work together.

Group Coaching

Opens quarterly

The flagship program. Structured programming, education and accountability inside a community of high performers on the same path.

  • The Arete 90 Curriculum
  • Science-backed training programs (home or gym)
  • Nutrition framework and weekly targets
  • Home mobility routines to care for your body
  • Targeted routines for specific pain points
  • Weekly group coaching calls
  • Private community of high-performers
Join the Next Group Cohort

Next intake starts 1 October — spots are limited and fill before the public announcement.

Private Coaching

Limited spots

One-to-one coaching built entirely around your schedule, history, injuries and goals—with direct access throughout.

  • The Arete 90 Curriculum
  • Fully individualised training plan
  • Personal nutrition and lifestyle strategy
  • Movement screening and pain management
  • Direct messaging access with Chris
  • Regular one-to-one review calls
  • Continuous adjustment as life changes
Apply for Private Coaching

Applications reviewed as spots open — apply now to be considered first.

FAQ

Common questions

Most clients train three to four times per week for around 45 to 60 minutes. The programming is built around minimum effective dose, so the plan is designed to fit the schedule you actually have—not an ideal one.

Your Next Move

Your career may be moving forward. Your body should be too.

You already know that this needs to be addressed. The question is whether you continue carrying it in the back of your mind—or finally build a system that gives you command over your health. Become stronger. Move better. Think more clearly. Feel confident in the body you bring into every room.

Group coaching opens quarterly. Private coaching is available in limited spots.