Science-backed fitness coaching for high-performing lives
Take command of your health - without putting the rest of your life on hold.
We help business owners and corporate professionals get lean, stay consistent and stop starting over.
Let me show you how.
Video sales letter — embed goes here
Group coaching opens quarterly. One-to-one coaching is available in limited spots.
Who Is This For
You've built success in other areas of life. Your health is the one thing still out of your control.
Your body no longer reflects your standards.
You're carrying more body fat, less muscle, and aren't as athletic as you know you could be - it's affecting your confidence.
You're running on low energy.
Afternoon crashes, poor focus and mental fog are affecting your output and enjoyment in work, family, and life.
You keep starting over.
Another program. Another restart. Three weeks of momentum - then work gets loud, and your healthy habits go quiet.
You already know it has to be addressed. So what are your options?
Option One
Keep putting your health behind everything else.
Work stays busy. Life stays full. And another year passes with your health still waiting for its turn.
Option Two
Try to force your life around fitness.
Train more. Restrict harder. Rely on motivation. It works until the first busy month - then it costs you more than it gives.
Option Three
Install a system built for your real life.
Adopt a clear system for training, nutrition and recovery that keeps you progressing - even when work and life get busy.
The Method
What actually changes when it's built for your life.
Arete is the Greek ideal of excellence: living in accordance with what you're truly capable of.
Category
Arete Fitness
Generic program
Programming
Time-effective sessions built for a full calendar, delivered step-by-step in the app - plus targeted mobility and pain-specific routines so your body gets more resilient, not more worn down.
Generic templates written for people with unlimited time and no history of pain.
Nutrition
An educational framework where each week builds on the last, with a clear plan for client dinners, travel, late finishes and the weeks that go sideways.
A meal plan that survives until your first work dinner.
Mindset
The identity and decision-making behind results - keeping agreements with yourself, holding boundaries under social pressure, and staying steady when the quarter gets brutal.
Motivational quotes and the assumption you'll just try harder.
Support
A coach you can actually ask, weekly check-ins on your training, food and recovery, and accountability that catches the slip early.
A PDF, a chatbot, and best of luck.
Community
A private room of professionals, founders and operators walking the same path - motivation, perspective and a network of high-performers like you.
A silent group chat, or nothing at all.
MEET COACH CHRIS
Coaching built on sport science and real-life coaching experience—delivered for people with real responsibilities.
I’m Chris Kim, founder of Arete Fitness, husband and new girl dad. After five years as a personal trainer, I spent six years in financial services and SaaS sales before returning to coaching full-time - this time with first-hand experience of the pressures my clients face.
What surprised me was that even with a degree in Exercise and Sport Science and years of coaching experience, I wasn’t immune to inconsistency. Long days, targets, commutes and competing priorities made it easy for training to slip and health to become something I was always trying to “get back on top of."
It changed the way I think about fitness. Most ambitious professionals don’t need another perfect workout plan or more information. They need a system that still works when the calendar fills up, work gets loud and life doesn’t cooperate.
That’s why I built Arete Fitness: to help driven people build strength, improve their body composition and take control of their health without making fitness another full-time job - and to build a community of people who push each other to have greater impact.
10+ yrs
Coaching experience
B.Ex Sport Science
UNIVERSITY OF SYDNEY
Sydney
AUSTRALIA BASED
How It Works
The Arete System
Arete combines practical education, personalised coaching and the right environment so you can make progress without fitness taking over your life.
Curriculum
Know what to do — and why it works.
A practical curriculum built specifically for busy professionals. You'll learn how to train, eat and recover in a way that fits your goals, schedule and real life — so you can stop guessing and start making better decisions on your own.
Coaching
Keep the plan working when life changes.
Your strategy shouldn't fall apart because your calendar does. Coaching gives you direction, accountability and course-correction so your plan evolves with your work, travel, stress and priorities.
Community
Do it alongside people who get it.
Consistency is easier when you're surrounded by people facing the same pressures. You'll be part of a network of driven professionals who encourage each other, share wins and keep the standard high when motivation dips.
Results
What changes is not only the body. It is the way you show up.
“I was already putting in effort, but without structure or clear goals, I wasn’t seeing the results I wanted. Chris helped me train with purpose, simplify nutrition and build an approach I could sustain long term—even with a busy professional schedule.”
Sushma R, Lead Consultant, 34
DOWN 11KG, DEADLIFTING OWN BODYWEIGHT
“After three years away from training, Chris gave me a personalised plan of intelligent programming, nutrition guidance and careful consideration of my limitations. Within three months, my strength and confidence improved tremendously.”
Gireesha P, Principal Consultant, 47
STRONGER AND MORE CONSISTENT THAN EVER
“I felt stuck—low on energy, inconsistent and without a clear structure to move forward. With Chris’s training and nutrition coaching, I became stronger and more disciplined, learned how to progress without burning out and lost 5 kg in 10 weeks.”
Hiral S, Engineer, 41
DOWN 6KG, STRONGEST AND LEANEST IN YEARS
Coaching
Two ways to work together.
Group Coaching
Opens quarterlyThe flagship program. Structured programming, education and accountability inside a community of high performers on the same path.
- —The Arete 90 Curriculum
- —Science-backed training programs (home or gym)
- —Nutrition framework and weekly targets
- —Home mobility routines to care for your body
- —Targeted routines for specific pain points
- —Weekly group coaching calls
- —Private community of high-performers
Next intake starts 1 October — spots are limited and fill before the public announcement.
Private Coaching
Limited spotsOne-to-one coaching built entirely around your schedule, history, injuries and goals—with direct access throughout.
- —The Arete 90 Curriculum
- —Fully individualised training plan
- —Personal nutrition and lifestyle strategy
- —Movement screening and pain management
- —Direct messaging access with Chris
- —Regular one-to-one review calls
- —Continuous adjustment as life changes
Applications reviewed as spots open — apply now to be considered first.
FAQ
Common questions
Most clients train two to four times per week for around 30-60 minutes. The programming is built around minimum effective dose, so the plan is designed to fit the schedule you actually have—not an ideal one.
Your Next Move
If you read this far, you're ready.
You've built systems for your work. Now build one for your body.
A stronger physique. More energy. Better consistency.
A way of living that amplifies your impact at work and at home, instead of competing with it.
Group coaching opens quarterly. Private coaching is available in limited spots.